Brand Adoption & B2B Marketing

There’s no impression like a first impression! Introduce yourself to the target market, and get your first key for success. Visualising and connecting the products, even those still in development, open the doors to your potential partners and customers.

  • Brand Adoption

    1. Brand Identification – We conduct a comprehensive analysis of your existing brand, ascertaining which aspects of the brand fit the foreign markets, and which could be adapted for better impact.
    2. Understanding the foreign audience. Foreign markets often differ in cultural, linguistic, and psychographic characteristics. We will conduct a point-by-point analysis of your new target audience and help you identify their needs and expectations.
    3. Brand adaptation. Using this information about your market as a base, we will propose precise changes to the brand, including brand mission, essence, positioning, logo, colours slogans and other brand elements, ensuring that every element of your branding is suitable for your target market.
    4. Communication and marketing. We will develop a communication and marketing strategy that accounts for the particularities of your local market, language barriers and cultural aspects to maximise product penetration in the new market.
    5. Study the results. We continually monitor and evaluate the course of your sales, ensuring that each brand change work and have been well adapted to the foreign market.

    We will help at every stage of this process, preparing your brand to reach your new audience and achieve greater success in the market. Don’t miss this chance to develop your product and attract new customers.

  • B2B Marketing

    We receive and analyse data and information directly from the market and make a determination of how well your business could succeed in your target market. Expanding into the German market can open exciting new opportunities and attract more customers, all with the support of our professional team.

    Ways of business development that we recommend:

    • Direct Marketing
    • Attendance at Trade Fairs 

    Through cooperation with us, we will make you’re your product is a German success story! Business development is not a one off-endeavour, it requires ongoing work and dedication- therefore, we are always exploring new avenues for your business and potential target groups, securing future sales and growth.

    Don't miss out on the opportunity to carve out your niche in this large and promising market. Contact us today to discuss your individual strategy and get started on your success in Germany with KI Business Engineering.

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